7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

The Benefits of Studying Interior Design Online

You may have a real passion for interior design but feel you just cannot take a degree in that subject. Well you’re wrong; you can. The revolution today caused by digital communication means that almost anyone can take a degree in interior design via the Internet. That’s the beauty of the medium.

It doesn’t matter where you live, even overseas, or what you are currently doing or even how old you are. If you have the will to succeed in studying interior design, there are online courses available right now from a number of highly-regarded institutions.

Now just think about the situation here. Just think about the benefits. You don’t have to travel to college or the university. Classes are skipped not because you are lazy or too busy but because you don’t have them, at least not in the traditional sense. You study at your own pace and in your own home, both of which are huge benefits to your personal life. So often people can’t afford to quit their job and tackle some full time study. But with the option of part time study, you can plan your subjects for the semester or the year and only take on what you can handle.

Now don’t go thinking because you are not attending classes in person on campus that you are missing out on quality tuition or contact with other students and faculty members. You most certainly are not. You get the same materials day students receive and you can keep in touch with tutors and students just like yourself via the Net. You may even find your college or university has a section of their web page devoted to graduates of their interior design course. This is a wonderful way to help you meet prospective employers and possible future business partners.

You may believe that an online degree may not have the same status as one obtained from studying on campus. This is simply not true. The universities and colleges offering online interior design degrees are well established and highly regarded. A degree from these institutions is considered to be valuable – even prestigious – and whether you obtain your degree online or on campus makes no difference at all.

A major benefit of studying online is the lack of pressure. On campus, students must attend classes and have assignments completed by a set date. Studying online gives you more freedom and certainly there is no pressure to get to class or tutorial and to get that assignment in by Friday or else. The most common method of study for online students is that they receive the goods and then, in most cases, set their own schedule. This enables them to keep working if they have a job or to care for their children if they have any, and still pursue their dream of qualifying as an interior decorator.

The schools and courses are available and waiting for your application. All it takes is a click or two from your computer mouse. The world of interior design is there to be explored.

Kitchen Interior Design – Should You Buy New Appliances When Remodeling Your Kitchen?

This is a fact: your kitchen interior design plays a big part in determining your overall home design’s effectiveness. Often times, your kitchen is one of the largest, and certainly most used rooms in your home. Without a good style for this area, your home design will not work.

One of the big questions most people are faced with when determining whether or not to remodel their kitchen interior design is whether they should purchase new appliances. Here are some guidelines to help you determining whether these steps are really necessary for you.

First of all, always decide on and complete your kitchen décor design or theme before deciding whether or not to purchase new appliances. This way, you can look at and evaluate whether or not your kitchen’s appliances match the overall theme.

If not, then you should probably purchase new ones. If your current kitchen appliances already match the theme and still function properly, there really is no reason to purchase new appliances for your kitchen interior design.

If you do decide to change your kitchen appliances, and are on a limited budget, it is probably a good idea to do so one at a time. If you aren’t able to afford the whole project, then changing your appliances one at a time and waiting until you can afford the next change will be a tremendous benefit to your wallet while at the same time allowing you to move forward with your new kitchen interior design without breaking the bank.

If you have decided to change the kitchen appliances, remember to pick them out according to your new kitchen interior design theme. A good suggestion when shopping to bring along a photo of the new kitchen interior design so that you can compare it to your potential appliances and determine whether or not it will match the overall kitchen. If not, then you’d best move on.

When shopping, try to avoid looking for new appliances at your traditional department or retail store. Often times, you can locate much cheaper items at discount or outlet stores, and especially the internet.

You can usually find much cheaper prices on the web than you could ever find offline. Also, on the internet there generally is a much wider range of options available to you.

When you are shopping at the local department stores, you are somewhat limited in selection, depending on what the store carries. However, the internet literally offers thousands of different sites that retail these new appliances, at the click of a button. Follow these tips, and you will achieve the kitchen interior design you want and at the price that you can afford.

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